La investigació de mercat
Example: La investigació de mercat ajuda a comprendre millor els clients.
Definition
"La investigació de mercat" refers to the systematic process of gathering, analyzing, and interpreting information about a market, including customers, competitors, and industry trends, to help businesses understand consumer behavior and make informed marketing decisions.
Etymology
The phrase "la investigació de mercat" comes from Catalan, where "investigació" means investigation or research, derived from Latin 'investigatio,' and "mercat" means market, from Latin 'mercatus.' Together, they form the concept of market research essential for business insights.
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"La investigació de mercat" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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