The conversion funnel
Example: Conversion funnel shows stages users pass before completing a goal
Definition
"The conversion funnel" is a marketing model that illustrates the stages users go through before completing a desired action, such as making a purchase or signing up. It helps businesses understand and optimize the customer journey to increase conversions effectively.
Etymology
The term "the conversion funnel" combines 'conversion,' meaning the act of changing or transforming, especially turning visitors into customers, with 'funnel,' which describes the narrowing shape representing the decreasing number of users at each stage. Did you know? The funnel metaphor helps visualize the gradual filtering process in marketing.
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"The conversion funnel" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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