De verwerving
Example: De verwerving van nieuwe klanten is essentieel voor ons bedrijf.
Definition
"De verwerving" refers to the process of acquiring or gaining something, often used in marketing to describe the act of obtaining new customers or clients. It involves strategies and efforts aimed at attracting and securing new business opportunities for a company.
Etymology
The word "de verwerving" comes from the Dutch verb "verwerven," meaning to acquire or obtain. It is derived from the Middle Dutch "verwerven," which traces back to the Old High German "firwerban," combining "fir" (for) and "werban" (to gain). Did you know? The term emphasizes the active effort involved in gaining something valuable, such as customers in marketing.
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"De verwerving" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the acquisition