The acquisition
Example: Acquisition gains new customers through marketing and sales efforts
Definition
"The acquisition" in marketing refers to the process of gaining new customers or clients through targeted efforts such as advertising, sales strategies, and promotional campaigns. It focuses on attracting and converting potential buyers into active users or clients for a business.
Etymology
The term "acquisition" originates from the Latin word 'acquirere,' meaning 'to seek to obtain or gain.' In marketing, "acquisition" has evolved to specifically describe the act of obtaining new customers or clients, highlighting the importance of growth and expansion for businesses.
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"The acquisition" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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