La prova A/B
Example: La prova A/B ens ajuda a decidir quina campanya funciona millor.
Definition
"La prova A/B" is a marketing technique used to compare two versions of a campaign or webpage to determine which one performs better. It involves splitting the audience into groups, showing each group a different version, and analyzing the results to make informed decisions.
Etymology
The term "la prova A/B" comes from the English phrase 'A/B testing,' where 'A' and 'B' denote the two variations being tested. This naming convention is straightforward and practical, originating from early computer science experiments that aimed to compare two options systematically.
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"La prova A/B" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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