Der A/B-Test
Example: Der A/B-Test zeigte, welche Webseite mehr Kunden anzieht.
Definition
"Der A/B-Test" refers to a marketing method where two versions of a webpage or advertisement are compared to determine which one performs better in attracting customers or achieving a specific goal. It helps businesses make data-driven decisions by testing variations against each other.
Etymology
"Der A/B-Test" comes from the practice of labeling two different versions as 'A' and 'B' to simplify comparison. The term combines 'A/B,' indicating two alternatives, with 'Test,' from English, reflecting the experimental nature of this marketing technique. Did you know this method originated in software development for user experience optimization?
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"Der A/B-Test" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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