The churn
Example: Churn measures rate at which customers stop using services
Definition
"The churn" refers to the rate at which customers stop using a company's services or products within a specific period. It is a key metric in business and marketing to assess customer retention and the overall health of customer relationships.
Translations
-
la rotación -
la rotació -
le taux d'attrition -
die Abwanderung
Etymology
The term "the churn" originates from the metaphorical use of 'churn,' which originally referred to a container used to make butter by agitation. Over time, it came to describe the process of rapid change or turnover, particularly in business contexts, reflecting customers 'churning' in and out of service.
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"The churn" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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