Example: Die Kundenabwanderung hat unser Marketingteam zu neuen Strategien gezwungen.
Definition
"Kundenabwanderung" refers to the phenomenon where customers stop doing business with a company or brand, often leading to a loss in revenue. It is commonly used in marketing to describe the challenge of retaining customers and preventing them from switching to competitors.
Translations
customer churn
pérdida de clientes
klantverloop
pèrdua de clients
attrition de clientèle
Etymology
The word "Kundenabwanderung" comes from German, combining "Kunden" meaning customers and "Abwanderung" meaning migration or drifting away. It literally translates to 'customer migration,' highlighting the movement of customers away from a business.
Learn to use this word actively
"Kundenabwanderung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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customer churn