De doelmarkt
Example: De doelmarkt voor ons nieuwe product is jongvolwassenen in steden.
Definition
"De doelmarkt" refers to the specific group of consumers or audience that a business aims to reach with its products or services. It is the targeted segment identified based on characteristics like age, location, or preferences, such as young adults in cities for a new product.
Etymology
The term "de doelmarkt" comes from Dutch, combining "doel," meaning 'goal' or 'target,' and "markt," meaning 'market.' It literally translates to 'target market,' a concept in business referring to the segment a company aims to serve. Did you know? The word "markt" has its roots in the Latin word 'mercatus,' reflecting the longstanding importance of trade.
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"De doelmarkt" appears in the Vocaplus list "Dutch - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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the target market