O mercado-alvo
Example: A empresa investiu em publicidade para atingir o mercado-alvo.
Definition
"O mercado-alvo" refers to the specific group of potential customers a business aims to reach with its products or services. It is the segment of the population identified as the primary audience for marketing efforts, such as in the phrase: The company invested in advertising to reach the target market.
Etymology
The term "o mercado-alvo" combines "mercado," meaning market, from Latin 'mercatus,' and "alvo," meaning target, from Latin 'alvus,' implying a goal or focus. Together, they form a phrase commonly used in business to describe the intended customer segment, highlighting a focused approach in marketing strategies.
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"O mercado-alvo" appears in the Vocaplus list "", containing 109 commonly used words.
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the target market