Le marché cible
Example: Le marché cible de cette entreprise est les jeunes adultes urbains.
Definition
"Le marché cible" refers to the specific group of consumers or audience that a business aims to reach with its products or services. It defines the segment of the market that is most likely to buy or engage with what the company offers, such as young urban adults.
Etymology
The term "le marché cible" comes from French, where "marché" means market and "cible" means target. It literally translates to "the target market," a concept that emerged with modern marketing strategies to help businesses focus their efforts on specific consumer groups.
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"Le marché cible" appears in the Vocaplus list "French - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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