El mercado objetivo
Example: El mercado objetivo de la empresa son jóvenes entre 20 y 30 años.
Definition
"El mercado objetivo" refers to the specific group of potential customers a business aims to serve or attract. It includes people sharing common characteristics such as age, interests, or needs, helping companies focus their marketing efforts effectively.
Etymology
The phrase "el mercado objetivo" comes from Spanish, where "mercado" means market and "objetivo" means target or objective. Together, they describe a focused segment within a broader market that a business targets. Did you know that the idea of targeting specific market segments became popular in marketing during the mid-20th century?
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"El mercado objetivo" appears in the Vocaplus list "Spanish - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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