Der Zielmarkt
Example: Der Zielmarkt für unser neues Produkt ist klar definiert.
Definition
"Der Zielmarkt" refers to the specific group of consumers or businesses that a company aims to reach with its products or services. It is a crucial concept in entrepreneurship and marketing, helping to focus efforts on potential customers most likely to buy or use the offerings.
Etymology
The term "der Zielmarkt" comes from German, where "Ziel" means 'target' or 'goal,' and "Markt" means 'market.' The combination literally translates to 'target market,' reflecting the idea of a market segment aimed at for business purposes.
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"Der Zielmarkt" appears in the Vocaplus list "German - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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