The target market
Example: Target market defines specific group of customers for products
Definition
"The target market" refers to a clearly defined group of potential customers that a business aims to reach with its products or services. It includes individuals who are most likely to be interested in and purchase the offerings, based on characteristics like demographics, needs, and preferences.
Etymology
The phrase "the target market" combines "target," meaning an object aimed at, with "market," which derives from Latin 'mercatus' meaning trade or marketplace. The term evolved in business contexts to describe the specific audience businesses focus on when selling products or services.
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"The target market" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
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