The elevator pitch
Example: Elevator pitch presents business idea quickly and clearly
Definition
"The elevator pitch" is a brief and persuasive summary used in entrepreneurship to quickly and clearly present a business idea, product, or project, typically within the duration of an elevator ride, aiming to capture interest and invite further discussion.
Etymology
The term "the elevator pitch" originates from the concept of explaining an idea succinctly during a short elevator ride. It reflects the need for a concise, engaging summary that can be delivered in about 30 seconds to two minutes, much like the time spent traveling between floors in an elevator.
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"The elevator pitch" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
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