The campaign
Example: Campaign promotes products through coordinated marketing activities
Definition
"The campaign" in entrepreneurship refers to a planned series of coordinated marketing activities designed to promote products or services, increase brand awareness, and drive sales within a specific timeframe and target audience.
Etymology
The word "campaign" originates from the French word 'campagne,' meaning 'field' or 'military operation in the field.' Over time, it evolved to describe organized efforts beyond battlefields, such as coordinated marketing activities in business contexts.
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"The campaign" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
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