El mercat objectiu
Example: El mercat objectiu de l'empresa són els joves entre 18 i 25 anys.
Definition
"El mercat objectiu" refers to the specific group of consumers that a business aims to reach with its products or services. It is the segment of the population identified as most likely to buy what the company offers, such as young adults aged 18 to 25.
Etymology
The term "el mercat objectiu" comes from Catalan, where "mercat" means market and "objectiu" means objective or target. Together, they form the phrase for the target market, describing the business concept of focusing on a specific consumer group. Did you know that the word "mercat" shares roots with the Latin word "mercatus," meaning a place of trade?
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"El mercat objectiu" appears in the Vocaplus list "Catalan - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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