The bounce rate
Example: Bounce rate measures visitors leaving website without further interaction
Definition
"The bounce rate" is a marketing metric that measures the percentage of visitors who enter a website and leave without interacting further or navigating to other pages. It helps assess the effectiveness of a website in engaging its audience and encouraging exploration.
Etymology
The term "bounce rate" originates from the verb 'bounce,' which means to spring back, reflecting how visitors 'bounce' away from a website quickly. It was popularized in digital marketing as online analytics tools began tracking visitor behavior to evaluate website performance.
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"The bounce rate" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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