De bounce rate
Example: De bounce rate van onze website is afgelopen maand aanzienlijk gedaald.
Definition
"De bounce rate" refers to the percentage of visitors who enter a website and then leave without viewing any other pages. It is a key metric in marketing to measure user engagement and the effectiveness of a website in retaining visitors.
Etymology
The term "de bounce rate" combines the English word "bounce," meaning to rebound or spring back, with "rate," indicating a measurement. In digital marketing, it figuratively describes visitors 'bouncing' away from a website quickly. The phrase entered marketing jargon as online analytics became more prevalent.
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"De bounce rate" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the bounce rate