O ponto de contato
Example: O ponto de contato para dúvidas é o departamento de atendimento.
Definition
"O ponto de contato" in marketing refers to any specific moment or place where a customer interacts with a brand or company. It is the designated channel through which customers can communicate, ask questions, or resolve issues, like a customer service department.
Etymology
The phrase "o ponto de contato" comes from Portuguese, combining "ponto" meaning 'point' and "contato" meaning 'contact.' It literally translates to 'the point of contact,' emphasizing the exact spot or moment where interaction occurs. Did you know it highlights the crucial link between a company and its audience in marketing?
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"O ponto de contato" appears in the Vocaplus list "", containing 171 commonly used words.
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the point of contact