O apelo à ação
Example: O apelo à ação no anúncio motivou muitas pessoas.
Definition
"O apelo à ação" in marketing refers to a prompt or message designed to encourage an immediate response or engagement from the audience, such as clicking a link, making a purchase, or signing up for a newsletter. It motivates people to act quickly.
Etymology
The term "o apelo à ação" comes from Portuguese, combining 'apelo' meaning appeal or call, and 'ação' meaning action. It literally translates to 'the call to action,' a phrase widely used in marketing to prompt consumers toward a desired behavior.
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"O apelo à ação" appears in the Vocaplus list "", containing 171 commonly used words.
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the call to action