Die Öffnungsrate
Example: Die Öffnungsrate der E-Mails ist in diesem Monat gestiegen.
Definition
"Die Öffnungsrate" refers to the percentage of recipients who open a specific marketing email out of the total number of emails sent. It is a key metric used to measure the effectiveness of email campaigns and how engaging the subject line or sender appears to the audience.
Etymology
The term "die Öffnungsrate" comes from German, where "Öffnung" means 'opening' and "Rate" means 'rate' or 'ratio.' Together, they describe the rate at which emails are opened. Did you know that while "Öffnung" is related to physically opening something, in marketing it’s used metaphorically for opening digital messages?
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"Die Öffnungsrate" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the open rate