Der Ruf
Example: Der Ruf der Marke beeinflusst die Kaufentscheidung stark.
Definition
"Der Ruf" in marketing refers to the reputation or public perception of a brand, which significantly influences consumer purchasing decisions. It encompasses the general opinion, credibility, and trustworthiness associated with a brand by customers and the market.
Etymology
The German word "der Ruf" literally means 'the call' or 'the shout,' originally referring to a vocal sound. Over time, it evolved metaphorically to mean reputation or renown. Did you know? It reflects how a brand 'calls out' to people's minds, shaping their opinions and trust.
Learn to use this word actively
"Der Ruf" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select German as the language you want to learn.
Create a free account
