The sales funnel
Example: Sales funnel shows stages customers pass before making purchases
Definition
"The sales funnel" is a marketing concept that illustrates the different stages potential customers go through, from initial awareness to final purchase. It helps businesses visualize and optimize the customer journey to increase conversions and sales effectively.
Etymology
The term "the sales funnel" originates from the metaphor of a funnel, which is wide at the top and narrow at the bottom, representing the decreasing number of potential customers as they move through stages toward a purchase. This concept emerged in the early 20th century as sales techniques became more structured.
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"The sales funnel" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
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