L'entonnoir de vente
Example: L'entonnoir de vente aide à convertir les prospects en clients.
Definition
"L'entonnoir de vente" refers to the marketing process that guides potential customers through stages, from initial awareness to final purchase. It helps businesses convert prospects into clients by strategically narrowing down interested individuals at each step.
Etymology
The phrase "l'entonnoir de vente" literally means "the sales funnel" in French. It combines "entonnoir," meaning funnel, symbolizing the narrowing shape through which prospects pass, and "vente," meaning sale. The concept visually represents how many leads enter wide at the top and fewer complete the buying process at the bottom.
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"L'entonnoir de vente" appears in the Vocaplus list "French - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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sales funnel