O teste A/B
Example: Realizamos o teste A/B para melhorar a eficácia do site.
Definition
"O teste A/B" is a marketing method used to compare two versions of a webpage or app to determine which one performs better in terms of user engagement or conversion rates. It involves showing different variants to different user groups and analyzing the results.
Etymology
The term "o teste A/B" originates from the concept of comparing two alternatives, labeled 'A' and 'B.' This naming convention is straightforward, reflecting a simple split test setup. The practice became popular with the rise of digital marketing and web optimization.
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"O teste A/B" appears in the Vocaplus list "", containing 171 commonly used words.
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the A/B test