De zoekterm



Example: De juiste zoekterm kiezen is belangrijk voor online marketing.

Definition


"De zoekterm" refers to the specific word or phrase that people enter into a search engine when looking for information online. In marketing, choosing the right "zoekterm" is crucial as it helps target the audience and improve the visibility of content or advertisements on the internet.

Etymology


The term "de zoekterm" comes from Dutch, where "zoeken" means 'to search' and "term" means 'term' or 'word.' Together, "zoekterm" literally means 'search term.' This straightforward combination reflects its practical use in searching and indexing information, especially in digital contexts.

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"De zoekterm" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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