Il tasso di conversione
Example: Il tasso di conversione del sito è aumentato del 10%.
Definition
"Il tasso di conversione" refers to the percentage of visitors to a website who complete a desired action, such as making a purchase or signing up for a newsletter. It measures the effectiveness of a site in turning visitors into customers or leads.
Etymology
The phrase "il tasso di conversione" comes from Italian, where "tasso" means rate or ratio, and "conversione" means conversion or change. The term originated in marketing and web analytics to describe how many users convert from passive visitors to active participants.
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"Il tasso di conversione" appears in the Vocaplus list "", containing 123 commonly used words.
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the conversion rate