Le taux de conversion
Example: Le taux de conversion de ce site a augmenté ce mois-ci.
Definition
"Le taux de conversion" refers to the percentage of visitors to a website or users of a service who take a desired action, such as making a purchase or signing up. It measures how effectively a site converts traffic into meaningful results.
Etymology
The phrase "le taux de conversion" comes from French, where "taux" means rate or ratio, and "conversion" means the act of changing or transforming. It literally translates to 'the rate of conversion,' originally used in contexts like chemistry and finance before being adopted in marketing and web analytics.
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"Le taux de conversion" appears in the Vocaplus list "French - General - (B1) - set 1", containing 119 commonly used words.
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the conversion rate