The conversion rate
Example: The conversion rate improved this month.
Definition
"The conversion rate" refers to the percentage or proportion of users, visitors, or potential customers who complete a desired action, such as making a purchase or signing up, out of the total number exposed to an opportunity or offer.
Etymology
The phrase "the conversion rate" combines "conversion," from the Latin 'convertere,' meaning 'to turn around or transform,' and "rate," from Old French 'rate,' meaning 'a measure or quantity.' Together, they describe the measure of how many are transformed from prospects to actual users or customers.
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"The conversion rate" appears in the Vocaplus list "English - General - (B1) - set 1", containing 115 commonly used words.
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