Die Social-Media-Kampagne
Example: Die Social-Media-Kampagne hat viele neue Kunden gewonnen.
Definition
"Social-Media-Kampagne" refers to a planned series of marketing activities carried out on social media platforms designed to promote a product, service, or brand. It involves strategic content creation, engagement with users, and targeted advertising to achieve specific marketing goals.
Etymology
The term "Social-Media-Kampagne" combines the English phrase 'social media' with the German word 'Kampagne,' which means campaign. 'Social media' originates from the combination of 'social,' relating to society or community, and 'media,' referring to communication channels. 'Kampagne' comes from the French word 'campagne,' meaning a military campaign, metaphorically used here to denote an organized effort. Did you know? The use of 'Kampagne' in marketing emphasizes the strategic and coordinated nature of the effort.
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"Die Social-Media-Kampagne" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the social media campaign