To keep maintaining standards
Example: They keep maintaining high standards
Definition
"To keep maintaining standards" means to continuously uphold and ensure that specific levels of quality, performance, or behavior are consistently met over time without decline or failure.
Etymology
The phrase "to keep maintaining standards" combines the verb "keep," meaning to continue or persist, with "maintain," derived from the Old French 'maintenir,' which means to hold or support. "Standards" comes from the Old English 'standerd,' originally referring to a flag or emblem symbolizing a level of quality or expectation. Together, the phrase reflects the ongoing effort to uphold established criteria.