De niche
Example: Ze richt zich op een kleine niche in de markt.
Definition
"De niche" refers to a specialized segment within a market that focuses on a specific product, service, or customer group. It allows businesses to target a small, distinct audience with unique needs or preferences, often overlooked by mainstream providers.
Etymology
The word "de niche" originates from the French term 'niche,' meaning a recess in a wall for a statue or a specialized position. It entered Dutch business vocabulary to describe a specialized market segment. Did you know? The term originally referred to a physical space before being adapted to economic contexts.
Learn to use this word actively
"De niche" appears in the Vocaplus list "Dutch - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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