El nicho
Example: Encontró un nicho de mercado para vender productos ecológicos.
Definition
"El nicho" refers to a specialized segment or area within a market or field where a particular product or service can be effectively targeted and sold, often catering to a specific group of customers with distinct needs or preferences.
Etymology
The term "el nicho" originates from the Latin word 'nidus,' meaning 'nest,' which evolved through Old Spanish to refer to a small recess or specialized space. In business, "el nicho" metaphorically represents a 'nest' or small space within the market where unique opportunities can be found. Did you know? The idea of a 'niche' as a market segment was popularized in the 20th century.
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"El nicho" appears in the Vocaplus list "Spanish - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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