O nicho
Example: O nicho da loja é vender produtos ecológicos.
Definition
"Nicho" refers to a specialized segment or category within a market or industry where a business focuses its products or services. For example, a store's "nicho" might be selling eco-friendly products, targeting a specific group of customers interested in sustainability.
Etymology
The word "nicho" comes from the Latin 'nidus,' meaning 'nest.' Originally, it described a small hollow or recess, like a bird's nest. Over time, it evolved in Portuguese to mean a specialized area or segment, especially in business contexts, reflecting the idea of a small, defined space or market.
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"O nicho" appears in the Vocaplus list "", containing 109 commonly used words.
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