O posicionamento
Example: O posicionamento da empresa no mercado é muito forte atualmente.
Definition
"O posicionamento" refers to the strategic placement or status of a company or product within a market or industry, highlighting how it is perceived relative to competitors and how it targets its audience to gain a competitive advantage.
Etymology
"O posicionamento" comes from the Portuguese word 'posição', meaning position, combined with the suffix '-mento' which forms nouns indicating the action or result of a verb. It literally means 'the act of positioning'. Did you know? The root 'posição' derives from the Latin 'positio', meaning placement or arrangement.
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"O posicionamento" appears in the Vocaplus list "", containing 109 commonly used words.
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