De positionering
Example: De positionering van het merk bepaalt de doelgroep en strategie.
Definition
"De positionering" refers to the strategic process in entrepreneurship of establishing a brand or product's place in the market, defining its target audience and marketing strategy to distinguish it from competitors effectively.
Etymology
The term "de positionering" comes from the Dutch word 'positie,' meaning 'position,' combined with the suffix '-ering,' which denotes an action or process. It reflects the idea of placing or situating something deliberately, especially in business contexts.
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"De positionering" appears in the Vocaplus list "Dutch - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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the positioning