La investigación de mercado
Example: La investigación de mercado ayuda a entender mejor a los clientes.
Definition
"La investigación de mercado" refers to the systematic process of gathering, analyzing, and interpreting information about a market, including customers, competitors, and industry trends, to support business decisions and improve understanding of customer needs and preferences.
Etymology
The term "la investigación de mercado" comes from Spanish, combining "investigación" meaning investigation or research, and "mercado" meaning market. It reflects the practice of exploring or investigating market conditions, a concept rooted in commercial activities that date back to ancient trade.
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"La investigación de mercado" appears in the Vocaplus list "Spanish - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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market research