Die Marktforschung
Example: Die Marktforschung hilft Unternehmen, Kundenbedürfnisse zu verstehen.
Definition
"Marktforschung" refers to the systematic process of gathering, analyzing, and interpreting information about a market, including customers' needs and preferences, to help businesses make informed decisions and improve their products or services.
Etymology
The word "Marktforschung" comes from German, combining "Markt" meaning 'market' and "Forschung" meaning 'research'. It literally means 'market research'. Did you know? This term emerged as markets grew more competitive and companies needed structured methods to understand their customers better.
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"Die Marktforschung" appears in the Vocaplus list "German - Entrepreneurship - (A1-C2) - set 1", containing 109 commonly used words.
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market research