The customer base
Example: Customer base includes all existing customers of a business
Definition
"The customer base" refers to the group of existing customers who regularly purchase goods or services from a business, providing the foundation for its revenue and growth. It includes all loyal patrons who contribute to the company’s sustained success over time.
Etymology
The phrase "the customer base" originates from combining "customer," derived from the Latin 'customarius' meaning regular buyer, and "base," from Latin 'basis,' meaning foundation. Together, it metaphorically describes the core group of buyers that a business relies on, much like a base supports a structure.
Learn to use this word actively
"The customer base" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select English as the language you want to learn.
Create a free account
