O posicionamento da marca
Example: O posicionamento da marca influenciou as vendas deste trimestre.
Definition
"O posicionamento da marca" refers to the strategic process by which a brand is placed in the minds of consumers to establish a distinct and favorable image compared to competitors. This influences customer perception and can affect sales and market success.
Etymology
The phrase "o posicionamento da marca" comes from Portuguese, where "posicionamento" means positioning, derived from the verb "posicionar" (to position), and "marca" means brand. It literally means 'the positioning of the brand,' highlighting the act of placing a brand in a specific market context.
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"O posicionamento da marca" appears in the Vocaplus list "", containing 113 commonly used words.
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the brand positioning