Le positionnement de la marque
Example: Le positionnement de la marque influence les choix des consommateurs.
Definition
"Le positionnement de la marque" refers to the strategic process by which a brand is designed and perceived in the minds of consumers, influencing their preferences and choices by differentiating it from competitors within a market.
Etymology
The phrase "le positionnement de la marque" comes from French, where "positionnement" means positioning or placement, and "marque" means brand. It literally refers to how a brand is 'positioned' or placed in the market's competitive landscape to create a distinct image.
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"Le positionnement de la marque" appears in the Vocaplus list "French - General - (B1) - set 3", containing 113 commonly used words.
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