L'engagement
Example: L'engagement des clients est crucial pour notre stratégie marketing.
Definition
"L'engagement" in marketing refers to the level of interaction, involvement, and emotional connection that customers have with a brand or product. It indicates how actively customers participate in and respond to marketing efforts, often influencing loyalty and sales.
Etymology
The word "l'engagement" comes from the French verb 'engager,' meaning to pledge or commit. It originally referred to a formal commitment or obligation. In marketing, the term evolved to describe the commitment or involvement of customers with a brand, emphasizing their active participation.
Learn to use this word actively
"L'engagement" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select French as the language you want to learn.
Create a free account
