Example: They keep experimenting with new approaches
Definition
"To keep experimenting" means to continue trying out different methods, ideas, or techniques in order to discover new possibilities or improve results, often without a fixed plan or certainty of outcome.
The phrase "to keep experimenting" combines "keep," which comes from Old English 'cepan,' meaning to seize or hold, and "experimenting," derived from Latin 'experimentum,' meaning a trial or test. The phrase reflects the ongoing action of conducting trials or tests.