The marketing strategy
Example: Marketing strategy defines approach to attract and retain customers
Definition
"The marketing strategy" refers to a planned set of actions and decisions designed to promote and sell products or services effectively. It defines the approach a business uses to attract and retain customers, optimize brand awareness, and achieve competitive advantage in the market.
Etymology
The phrase "the marketing strategy" combines "marketing," derived from the Old English word 'market' meaning a place to buy or sell goods, with "strategy," originating from the Greek word 'strategia,' meaning the art of generalship or planning. Together, they signify a planned approach to market activities.
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"The marketing strategy" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
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