The product launch
Example: Product launch introduces new product to customers and markets
Definition
"The product launch" refers to the planned event or process of introducing a new product to customers and markets. It involves activities aimed at generating awareness, interest, and sales for the new product, marking its official entry into the marketplace.
Etymology
The phrase "the product launch" combines "product," derived from Latin 'producere' meaning to bring forth, and "launch," originally a nautical term meaning to set a boat afloat. Over time, "launch" evolved to mean the introduction or start of something new, such as a product in business.
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"The product launch" appears in the Vocaplus list "English - Entrepreneurship - (A1-C2) - set 1", containing 110 commonly used words.
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