The focus group
Example: Focus group gathers opinions from selected participants through discussion
Definition
"The focus group" is a research method involving a small, diverse group of people whose reactions, opinions, and attitudes about a product, service, or concept are gathered through guided discussion to gain qualitative insights.
Etymology
The term "the focus group" originated in the 1940s in social science research. It combines 'focus,' meaning concentrated attention, and 'group,' referring to a collection of people. Did you know it was first used to study audience reactions to radio programs?
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"The focus group" appears in the Vocaplus list "English - Research - (A1-C2) - set 1", containing 108 commonly used words.
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