To target
Example: They target specific users with tailored messages
Definition
"To target" means to direct attention, effort, or action toward a specific person, group, or thing, often with the intention of achieving a particular result. For example, companies target specific users with tailored messages to increase engagement or sales.
Etymology
The verb "to target" originates from the noun "target," which comes from the Old French word 'targette,' a diminutive of 'targe,' meaning small shield. The term evolved from medieval times when archers aimed at physical targets during practice or combat. Did you know? The shift from a physical shield to the concept of aiming at a goal reflects how the word "target" broadened from a literal object to a figurative aim.
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"To target" appears in the Vocaplus list "English - General - (B2) - set 3", containing 112 commonly used words.
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