To discount



Example: They discount prices to increase sales

Definition


"To discount" means to reduce the price of an item or service, often to encourage purchases or sales. It involves offering a lower price than the usual or listed amount, making products more attractive to buyers in commercial transactions.

Translations



Etymology


The verb "to discount" originates from the Old French word 'descompter,' meaning to deduct or subtract. It entered English in the late Middle Ages, initially used in financial contexts to indicate deducting interest or fees. Over time, it evolved to mean reducing prices as a marketing strategy.

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"To discount" appears in the Vocaplus list "English - General - (B2) - set 4", containing 112 commonly used words.
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