Multicanale
Example: L'azienda ha adottato una strategia multicanale per aumentare le vendite.
Definition
"Multicanale" refers to a strategy or system that uses multiple channels or platforms simultaneously to reach or engage an audience, especially in contexts like marketing, sales, or communication, enhancing effectiveness by diversifying the points of contact.
Etymology
The word "multicanale" comes from the Italian combining 'multi-', meaning many, and 'canale', meaning channel. It literally means 'many channels' and has been adopted in various fields to describe approaches involving multiple communication or distribution pathways.
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"Multicanale" appears in the Vocaplus list "", containing 100 commonly used words.
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